What it is: Deutsche Bank has finally dropped Blackberry as their standard smartphone.
When Apple introduced the iPhone in 2007, Blackberry dominated the enterprise market. Ten years later, Deutsche Bank was one of the few major companies still relying on Blackberry although they also allowed employees to bring their own devices as well. Now Deutsche Bank has officially dropped Blackberry in favor of Apple’s iOS devices instead.
Blackberry has been dead in the smartphone market for years, but lo0ok how long it still managed to linger with a company as large as Deutsche Bank. That just shows how slow the enterprise market is to switch platforms, despite consumers already voting with their pocketbooks years ago. This also shows how the enterprise is warming up to iOS as the standard mobile operating system device.
In the past, the enterprise market standardized on Windows as the desktop operating system, and in most corporations, Windows is still deeply entrenched with no signs of losing its grip. However, iOS has staked out the mobile market, which is growing faster and will changing more rapidly. The mobile market is where the future lies.
This is why Microsoft tried to position Windows as a desktop and tablet operating system (and now a smartphone operating system as well) so they could keep Windows entrenched in the enterprise market. However, it’s unlikely corporations will stick solely with Windows when Windows currently doesn’t run on smartphones and only works as a suboptimal tablet operating system. Given a choice between using Windows on a tablet or iOS (or even Android) on a tablet, most people prefer anything but Windows.
Microsoft’s Surface devices work best as ultraportable laptops and tablets as a secondary feature. Few people are buying Surface devices solely to use them as tablets. That just indicates that Windows is not the tablet operating system of the future but iOS already is.
With Deutsche Bank finally dropping Blackberry, it’s apparent how slowly and reluctantly the enterprise market adopts software standards. Windows will likely be around for another decade or more but Windows simply can’t make much inroads in the mobile market that iOS has already captured. Given a choice between using an iPad as a tablet or a Microsoft Surface device as a tablet, guess which one more corporations will likely choose?
Just walk through any major corporations and you can still see Windows XP running on many PCs. To expect corporations to shift away from Windows on PCs is nearly impossible, but that’s why every day makes iOS more and more of a corporate standard. One day we’ll see corporations still relying on old iPads alongside Windows XP PCs. When that day finally arrives, we’ll know that iOS has finally dominated the enterprise market.