What it is: Major corporations are offering employees a Macintosh instead of a Windows PC.
At one time, Microsoft made software for other operating systems. When Microsoft bought an operating system and named it PC-DOS for IBM, they renamed it as MS-DOS for IBM compatibles. Pretty soon businesses standardized around MS-DOS and later Windows. Microsoft then ventured into the application software market to compete in the word processor, spreadsheet, and database markets that were formerly dominated by WordStar and WordPerfect, Lotus 1-2-3, and dBASE.
With the shift to Windows, Microsoft had the only major applications ready for Windows, so the corporate world that shifted to Windows also shifted to Microsoft software. When Microsoft sold both Windows and Microsoft Office, they completely dominated the software market for decades.
Then something happened. Microsoft took too long to update Windows XP and when they did, they came out with a loser called Vista. Vista taught everyone that operating system upgrades were no longer necessary. To this day, you can still find many corporations running Windows XP.
Then Apple came out with the iPhone and iPad to go along with he Macintosh. Suddenly people were bringing their iPhones to work and ignoring the corporate standard of Blackberry smartphones. That helped usher in the BYOD (Bring Your Own Device) movement that shifted enterprise computing from largely Microsoft solutions to a mix of Microsoft, Android, and iOS solutions.
Now that people have gotten a taste of Apple products through the iPhone and iPad, many are also choosing the Macintosh and influencing corporate decisions. Delta Airlines, General Electric, and IBM are just a few major corporations that now offer employees a choice of a Windows PC or a Macintosh. Not surprisingly, the enterprise market is discovering that the Macintosh may be more expensive initially, but offers lower maintenance and support costs over the long run. That means a Macintosh is simply more cost effective than a Windows PC while giving workers greater satisfaction.
Put simply, more people prefer a Macintosh than a Windows PC.
With companies standardizing around iOS, Microsoft is now reverting back to a software company for other people’s operating systems. Microsoft makes plenty of mobile apps for both Android and iOS along with macOS. As the Windows monopoly fades under the dual pressure of the iPad and Macintosh, Microsoft’s fortunes lay in other areas beyond operating systems. Microsoft lacks a mobile operating system and a wearable computing operating system, yet the future is mobile computing and wearable computing. The future for Microsoft points to supporting other people’s operating systems as Windows fades from relevance.
Microsoft will still be around. People just won’t rely on their operating systems any more no matter what it’s called (Vista, Windows 8, Windows RT, Windows Mobile, Windows CE, etc.), and that’s perfectly okay.