What it is: Business Insider reports on the top ten most successful paid apps in the App Store history.
When Apple introduced the original iPhone, there was no way you could add new apps. That’s because Steve Jobs was initially opposed to letting third-parties create and sell apps for the iPhone. Only after a few generations did Apple allow the iPhone to run third-party apps, but only if they went through the curation and approval process of Apple itself. Although people balked at getting approval from Apple, this curation processors has also limited the spread of malware on iOS (which can’t be said for Android).
Now Business Insider has listed the top ten most successful paid apps and it should come as no surprise that most of the most successful apps are games. Mobile gaming essentially defined a new category distinct from desktop gaming and console gaming. Any time you had a free moment, you could play a short, simple game. If you’re a developer, your best bet today is to come up with a unique and interesting game.
Of course, that doesn’t mean you can’t be successful selling productivity apps. Just remember that more people are likely to play games than need a specific productivity app. The App Store has literally changed the way smartphones work and have also greatly influenced the regular world of PC computing as well. Microsoft has been trying to promote their Microsoft Store for Windows apps, but it hasn’t proved as successful as Apple’s App Store. That’s because people are already comfortable installing Windows programs on their own and see little need for a specific app store.
The same problem affects Apple as well. Their Macintosh App Store pales in comparison to their iOS App Store since people already can get software for the Macintosh from another source besides Apple. The App Store only worked on the iPhone because that was the first and only way to get apps on the iPhone.
If games are the most popular apps, then developers should either focus on games for maximum profit potential, or create productivity apps for niche markets. Productivity apps won’t sell in huge quantities like games, but there’s also less competition too.
In the world of business, sometimes avoiding the crowd can be the smarter and more profitable choice because there’s less competition. Create a game and you’ve already competing against thousands of other games. Create a productivity app and you’re only competing against a handful of rivals.
Whether you want to create games or productivity apps, the App Store has changed the computing world as drastically as the graphical user interface.