What it is: Rovio Entertainment, the makers of the popular Angry Birds game, uses artificial intelligence to track user data.
When you play a video game, you might think of artificial intelligence used to create better and smarter opponents to play against. Yet Rovio Entertainment is using artificial intelligence to track user’s activities on their video games.
By tracking which parts of a video game players find most compelling and which parts players dislike, Rovio Entertainment can use artificial intelligence to fine-tune their future releases. This is no different than what Amazon, Google, or Facebook does when they track your activity so they know how to serve up ads uniquely tailored to you, increasing the chance that you’ll actually click on an ad and buy something.
If you’re trying to come up with a video game (or any app for that matter), think of ways artificial intelligence can track user’s behavior so you can better create an app that provides the most value to your users.
The future is artificial intelligence in one form or another. Instead of blindly guessing, artificial intelligence allows companies to use hard data to optimize their apps. Today, it’s no longer enough to simply be a good programmer. You also need to understand how artificial intelligence can be used to improve your app’s efficiency whatever metric you want to measure.
If artificial intelligence can be respond to Internet browsing and now video games, it’s only a matter of time before artificial intelligence will continue helping shape the future. That’s not necessarily good or bad (think of then Russian meddling in the 2016 election), but once companies get a taste of mining data to make predictions, it will be impossible to get them to stop.
Tracking user behavior is the future whether it comes through tracking website visits, game playing, online shopping, or posting ideas for others to read. Everything you do can and will be analyzed for the future. So take time now to understand how this works so you’ll be able to master the benefits of artificial intelligence without becoming a victim of its consequences.