What it is: United Healthcare is offering the series 3 Apple Watch for free.
Insurance companies are in business to make money so if they can minimize payments, they’ll make more money. That’s why health insurance companies like United Healthcare are looking at wearable devices such as the Apple Watch to help reduce costs. The idea is that United Healthcare will give you an Apple Watch series 3 absolutely free. The only catch is that you must meet regular physical activity goals.
The program’s walking goals are centered around frequency (walking 500 steps within seven minutes six times per day, at least an hour apart), intensity (3,000 steps within 30 minutes) and tenacity (10,000 total steps each day). If participants meet these daily goals, they can own the watch in six months.
United Healthcare is betting that people excited to get a free Apple Watch will be more motivated to stay active and healthy. The more healthy people United Healthcare has, the less likely they’ll fall sick and need payment from the insurance company. So companies like United Healthcare aren’t offering the Apple Watch solely out of the goodness of their heart but because it’s a pragmatic business decision.
Patients benefit because they stay healthy and get a free Apple Watch. The insurance company benefits because they pay less out and keep more of the premiums for themselves, so everybody wins. Expect more health insurance companies to start offering similar programs, giving away free wearable devices in return for meeting specific exercise and activity goals. If you can get a free Apple Watch just by improving your health, why wouldn’t you sign up with United Healthcare instead of another company that does not offer a similar program?
The main purpose of wearable computers like the Apple Watch is real-time health monitoring so anything that can improve your health will simply benefit everyone. If you want to stay healthy, using the Apple Watch (whether for free or not) will simply improve the quality of your life, and that’s something no amount of money can replace.