What it is: Apple unveiled three new ads showing videos captured entirely with an iPhone.
At one time, people used multiple devices such as a personal digital assistant (PDA), mobile phone, an MP3 music player (such as an iPod), and a digital camera. Nowadays, all of those devices have been merged into a single smartphone such as an iPhone. Even more remarkable is that an iPhone is often equal to all but the most expensive digital cameras and even then, the iPhone captures images good enough for professional use.
Director Steven Soderbergh trusts the iPhone camera so much that he even plans to make all his future movies with it. His first film shot entirely on an iPhone was the horror flick “Unsane.” If you watch this movie or just its trailer, you can’t even tell that it wasn’t shot using professional cameras.
To highlight the iPhone’s camera, Apple has released three new World Cup-related ads shot entirely with an iPhone camera. Basically, if you think the iPhone camera isn’t good enough for your needs, your’e either a high-end professional photographer who needs the best dedicated camera available, or you don’t know how good the iPhone camera’s really are. While professionals may want and need dedicated cameras, most people (and even many professionals), prefer the ease of the iPhone camera even over dedicated cameras.
With dedicated cameras, you have to lug bulky and heavy equipment around all the time, which means you need time to set it up as well. With an iPhone, you just put it in your pocket and pull it out when you need it. For a slightly better picture, you must suffer the inconvenience of carrying around bulky equipment all the time.
The iPhone has essentially put a professional camera in your smartphone. It’s that simple and revolutionary.