What it is: Target has created an augmented reality app to let you experiment with different colors and types of makeup.
Putting on makeup can get cumbersome if you put on the wrong type of makeup, which you’ll then need to wipe off before trying another type of makeup. While it’s easier just to have a professional makeup artist help you determine what looks best on you, most women simply experiment to use what they like best.
Such a trial and error method can be time-consuming, which may keep most people from trying everything available. That’s why Target is using augmented reality to let people see how different colors and types of makeup will look on their own face without actually applying anything to their skin.
Target’s augmented reality app lets women play with different makeup options in a fast, simple, and accurate manner. Now people can see exactly how they look with different makeup options. This gives people more freedom to experiment until they find the right combination for them.
Augmented reality has progressed from games (Pokemon GO) to interesting applications such as Target’s latest makeup augmented reality app. Eventually, expect augmented reality to expand further into must-have applications that will cement augmented reality’s use for good in everyday use.
Augmented reality may seem like a luxury at the moment, but keep watching. Augmented reality will one day be a crucial part of technology much like the Internet. If Target can figure out a way to use augmented reality to help sell cosmetics, imagine what other industries can do with augmented reality in the near future.