What it is: Collecting data allows Apple to improve their products, but without violating an individual’s privacy.
There’s a reason Google is free. That’s because they collect your browsing data to improve their search engine. That may seem harmless until you realize they’re actually tracking your individual activities. If you use an Android device, Google is tracking you.
Most likely, Google isn’t interested in you in particular, but their data tracking activities can pinpoint your activities if they wish. In exchange for free services like the Google search engine and the use of Android, you give up your privacy so Google can collect more user data and fine-tune their products to better match what users want.
Apple does the same thing, except they use something called differential privacy. Essentially this means they also track and collect data, but they randomize the origin of that data so it’s impossible to track an individual’s activities. By doing so, Apple gets the best of both worlds. They get crucial user data to help improve their products like Siri, but they give user’s their privacy. If you value your privacy, you may want to evaluate how many times you use free services and pay the price with your loss of privacy.
Everyone can agree that privacy is important, yet the price for privacy may be higher than many people are willing to pay. Remember, nothing in life is really free because there’s a price to everything. Sometimes that price is reasonable and sometimes it isn’t. When it comes to your privacy, decide what you want. Privacy or no privacy. It’s really that simple.