What it is: Metaio, a German augmented reality company, posted demos of their technology long before they were acquired by Apple.
As the fall approaches, many people are speculating on what the next iPhone feature will be. Some say it will be facial recognition, others point to wireless charging. Perhaps the obvious answer that most people are overlooking is augmented reality.
At Apple’s developer’s conference, they already announced ARKit, a software framework for letting developers create augmented reality apps. Now it’s only obvious that Apple will eventually release their own augmented reality apps on the next iPhone.
ARKit requires the latest hardware (an iPhone 6s, SE, or 7; or an iPad Pro), which immediately creates a need to upgrade, especially for people who have older iPhones or iPads. Augmented reality will drive sales of iPhones and iPads while being the major focus of the next iPhone.
Just browse through various Metaio demonstrations on YouTube and you can see how augmented reality worked years ago. Now imagine those demonstrations refined to work even better today and that’s what you can expect from the next iPhone.
Augmented reality will be useful for the Maps app to show you various features of streets and buildings such as where a restaurant or hotel might be. The Camera app can also be handy for inserting virtual objects in a picture, letting you pose on the Riviera with a cartoon Pokemon character or morph your face to look like a lizard. Expect Apple to demonstrate their own augmented reality apps with the announcement of the next iPhone and highlight indoor mapping in public places like airports, sports stadiums, and museums.
Metaio is the driving force behind Apple’s augmented reality plans so just look at old Metaio videos, links, and PDF files to see what Apple is planning this fall. The future is already here in plain sight. While wireless charging and facial recognition may still be a major focus of the next iPhone, augmented reality will be the star.