What it is: Museums are using technology to create a more interactive experience.
In the old days if you anted to look at art or exhibits, you had to physically show up at that museums nd walk around. Nowadays, it’s possible to look at art from the convenience of your home using any computer, smartphone, or tablet.
That’s why museums are embracing technology to create a more immersive experience for visitors.
“Our competition is Netflix and Candy Crush,” Sree Sreenivasan says, the the Metropolitan Museum of Art, in New York City.
To do this, museums are embracing 3D printing, 3D scanning, and virtual reality. The goal is to create an experience you can’t duplicate just through an ordinary web browser.
Now if you look at one of Apple’s latest acquisition, Metaio, you can see that this company had already created an augmented reality app for the iPhone and iPad that would let people aim their iPhone/iPad at an exhibit and watch it come to live. One demo shows part of the Berlin Wall that was built along the edge of an apartment building. While the museum lets you look at the actual window where people jumped out of to flee to safety, the augmented reality app lets you see the actual film footage of people jumping for their lives.
Augmented reality will likely be a powerful feature for all types of museums. Aim an augmented reality app at the skeleton of a dinosaur and the app could show you the actual dinosaur moving and roaring, perhaps even lunging in your direction.
By using augmented reality, museum experiences could be more like an amusement park than the quiet, staid experience that it is today with people quietly strolling around and talking in whispers in a nearly empty cavernous building.
Museums know they have to bring people in and using technology is the best solution to avoid obsolescence. When Apple introduces augmented reality to the iPhone/iPad this year or next, you can expect a huge wave of innovation that’s just getting started in the world’s museums today.