What it is: Technology products tend to overwhelm consumers with a laundry list of technical specifications to imply superiority.
In the technology product world, companies love parading a laundry list of technical specifications that define everything from the size of a product to its weight and compatibility with various standards. Even if most people don’t understand what these technical specifications mean, the implication is that more is better. If a smartphone has more memory, then it must be superior to one that has less memory, right? If a tablet has a lower price, it must be a better value than a tablet with a higher price, right?
Comparing products based on technical specifications is pointless because unless those technical specifications offer some useful feature for the average person, it doesn’t matter how much greater a technical specification might be. If Ford sold a car with six wheels instead of four, they could imply that their six-wheeled cars were superior to Toyota’s four-wheeled cars. Unless, of course, people started asking themselves what good is six wheels compared to four?
That’s the pointlessness of technical specifications. Just because one smartphone has more memory or a camera that captures more pixels doesn’t necessarily mean those features do anything useful for the average user. In the smartphone market, Android manufacturers created larger screen smartphones partly to accommodate a larger battery, and they needed a larger battery because the efficiency of the hardware married to the Android operating system wasn’t optimized to conserve power as efficiently as the iPhone.
That’s why Android devices often sport seemingly better technical specifications like more memory and faster processors because they need that extra power to match the more efficient design of the iPhone. If an Android smartphone has twice as much memory as a similar iPhone, the implication is that the Android smartphone must be better. But if that same Android smartphone runs at nearly identical speeds as the iPhone, then that extra memory in the Android smartphone simply means it needs more hardware to deliver the same performance as the lower hardware of the iPhone.
In other words, many Android devices need better technical specifications to compete with the better optimized hardware and software of the iPhone. To claim that better technical specifications translates into better performance isn’t always true, yet that’s what the typical laundry list of technical specifications tries to imply.
Just walk into any electronics store and compare TV sets. Despite one set having seemly better technical specifications, you may actually prefer the visual quality of a different TV set. In many cases, the difference in technical specifications doesn’t always translate into dramatically improved and noticeably different performance.
So when comparing Android smartphones to the iPhone, try them both side by side. Sometimes you might prefer an Android smartphone and sometimes you might prefer the iPhone. What you probably won’t notice is that technical specifications rarely translate into dramatically better and noticeable performance.
Technical specifications are usually a smokescreen designed to imply superiority without actually demonstrating such implied superiority. If the laundry list of technical specifications doesn’t tell you what’s better, then assume nothing is until you see it for ourself. Chances are if you take the time to investigate and compare two rival products with different technical specifications, the product with the better technical specifications may not always be the better device for you.