What it is: The iPhone SE is Apple’s smallest iPhone model that’s selling surprisingly well.
At one time, Samsung and other phone makers discovered a gold mine. Because they had trouble making small and thin phones, they made bigger phones instead. To everyone’s surprise, these bigger phones, dubbed phablets, proved popular. That’s why Samsung sold so many smartphones because for the longest time, they and other Android manufacturers offered the only large size smartphones on the market.
Apple had to play catch up with the iPhone 6 and iPhone 6S that offered bigger screens just like the existing phablet designs already on the market. Now if people wanted a large screen smartphone, they could choose between an iPhone or an Android phone.
Yet many people still preferred the smaller size of the iPhone 5S. Not only was the smaller size more convenient to carry, but it was also easier to use with one hand. For that reason, many people resisted upgrading to the larger iPhone 6.
To target the lower end market, Apple released the iPhone SE, which is nearly identical in size and weight to the iPhone 5S. Surprisingly, the iPhone SE has proven to be popular because people like both the lower price and the smaller size. That means in the future, the iPhone will likely come in three sizes so people can choose the size they like best.
The lesson to be learned from the iPhone SE is that one size does not fit all. Some people like the larger phablets because the screen is easier to see while others prefer the smaller smartphones because they value convenience and portability. By offering three different sizes, Apple can now reach all markets.
Right now the biggest iPhone gets all the latest advances such as Force Touch/3D Touch, but those features will eventually trickle down to the smaller size iPhone models eventually. The incentive is that if you want the latest features, you’ll have to pay for them and get the largest iPhone. If you don’t need the latest features, you can get a smaller iPhone instead.
If Apple crams all the latest features in every iPhone model, there’s a chance people wouldn’t buy the largest and most expensive iPhone. then again, there’s also a chance that people will opt for similar features in an Android phone that’s the size they want. One reason why Android smartphones have dominated the mobile market is because they offer so many choices in features. By offering three different size iPhones, Apple is starting to offer choices to consumers as well, but the real question is will this be enough?
Remember, too many choices confuse people but too few choices drive people away. Watch how Apple handles the iPhone lineup in the coming years. The iPhone is still important to Apple’s revenue and profits, so it’s in their own best interests to keep as many people happy as possible.