What it is: Microsoft has been annoying users to upgrade to Windows 10. Now they’re resorting to trickery.
One reason Windows users claim they would never switch to a Macintosh was because they didn’t want to learn how to use an entirely new user interface on OS X. Then when Microsoft introduced Windows 8, many Windows users upgraded to Windows 8 and were forced to learn how to use an entirely new user interface. If that logic doesn’t make sense, then you’re probably a Windows user who stuck with Windows 7.
To get people to upgrade to Windows 10 (Microsoft skipping the name of Windows 9 to further distance themselves from the disaster that was Windows 8), they made massive user interface improvements. Still it’s not enough to convince people to upgrade, even if Windows 10 is free until the end of July. That’s why Microsoft’s upgrade notifications now resort to trickery.
The standard convention of the Windows user interface is to click the close button (a big X) in the upper right corner of a window to make it go away. However in the latest Windows 10 upgrade notice dialog box, clicking the close button actually means you agree to upgrade to Windows 10.
Read that again. Clicking the close button doesn’t close the window but activates it.
Does this make any sense? After training users for decades that the close button dismisses a dialog box, the Windows 10 upgrade dialog box completely changes the behavior of the close button to fool people into agreeing to upgrade to Windows 10. When a company has to resort to deception to get people to upgrade, something is seriously wrong.
How can loyal Microsoft enthusiasts explain this? Probably by simply ignoring it and denying it ever existed, much like so many do when confronted by the user interface disaster that was Windows 8. The fact is that Windows 10 is a decent operating system and should be judged on its own merits. Microsoft does not need to trick people into upgrading to Windows 10 but that’s exactly what they’re doing in an effort to boast how many people are using Windows 10.
When you fool people into using Windows 10, that’s not because people are willingly upgrading to Windows 10. When a company tricks its customers, how many customers will still remain loyal to that company that deceived them?
Perhaps the bigger question is why will people still remain loyal to Microsoft (while deliberately avoiding rival products like OS X and Linux) even after the facts point to Microsoft deliberately and knowingly deceiving them?
Microsoft should simply create great products that people will willingly buy because they solve problems. Microsoft shouldn’t need to trick people into using their products, yet this is exactly what they’re doing. If you can turn a blind eye to a company’s deliberate deception, perhaps you’d like to get millions of dollars by sending a few thousand to a Prince in Nigeria who needs your help getting funds out of his country.
After you get conned by the fictional Prince of Nigeria, you can keep giving your money to him and keep wondering why you never seem to receive the promised millions that he offered. At least this won’t be any different than continuing to support a company that willingly and deliberately deceives its customers.